• Shachar Perlman

The Founder - what have we learned


Just saw the movie "The Founder". It's about Ray Kroc, the guy who made McDonald's what it is. It was so overwhelming to watch the incredible entrepreneurial journey of Mr. Kroc.

"If you work just for money, you'll never make it, but if you love what you're doing and you always put the customer first, success will be yours."

Ray Kroc

Here are few insights that I believe can be helpful for every entrepreneur.

  • Don't limit your thoughts - The McDonalds brothers tried once franchise and after having few issues they decided it can't work. Ray Crock proved them wrong by changing the paradigms.

  • System is in the heart of any business – To see Ray Crock's amazed look, when he got his order in under one minute, was priceless. Later, he saw the result - a system in action. That was what captured him in that business and why he wanted to partner with them from the get go.

  • You need Grit – It was not an easy journey for Mr. Crok, but he didn’t let go. Too many business owners quit with the first hurdle. Resiliency, tenacity and determination are a require to the long journey of entrepreneurship.

  • Listen to people observation – If Ray Crok wouldn’t have listened to Harry J. Sonneborn he may have not been that successful. Sonneborrn's observation that McDonald's are in the real estate business, more than the area of food franchising, shifted the mindset, a mindset that took them to success. Do you listen to your employees? or just someone that wants to tell you something? Be open and listen well, it may be worth a lot.

  • Believe in talent – Mr. Crok promoted people when he saw potential. Always look for attitude and potential. These hungry employees will be your next managers. These hungry employees will be your next managers. I recommend reading the book Multipliers by Liz wiseman.

  • Keep it clean – In any business, especially when you start a franchise model, keep the system working. In McDonald's it was about keeping the place clean and organized. You need the system and the culture to ensure that your people understand why is that so important. Some of Crock's franchisees didn’t understand that and he replaced them with others who did.

  • You can start now – Ray Crock started at the age of 52, and I believe that 50 years ago, it was considered even older than today. If you dream about it why not making it happen?

  • What makes you stand out? McDonalds decided to go with the big yellow sign. What makes you stand out in the crowd?

  • Think BIG – Ray Crock always wanted more and he pushed his business forward. What is your dream? Where are you taking your business? Are you thinking big? Can it be bigger?

"We provide food that customers love, day after day after day. People just want more of it."

Ray Kroc